Sunday 28 June 2015

Primark AW15

Whilst people in the normal world are finally starting to brave bare legs & toes, the fashion world is getting ready to launch 'fall'. Although right now I too am obsessing over brights and bikinis, after going along to the AW15 Primark press day last week, I couldn't help but get a tad excited for what's in store (get it) next season. 

Fashion wise -surprise surprise- this year's hottest trend, the 70's, continues and totally dominates the entire women's wear collection. Dresses and skirts are maxi or mini and straight cut. Whimsical boho print is in, as are camel, beige and burgundy colours. Texture is big with fur gillets, suede pinafores and chiffon blouses showcased as statement pieces. Shoes are experiencing serious embellishment with pom poms, fringing, cut outs & lace up fronts. Accessories are having a statement moment too with geometric structures and leopard print bags, alongside chunky gold metals in the jewellery department.

The other area I'm rather looking forward to is homeware. Primark have always got their homeware spot on, particularly for the price point and AW will bring more cute pieces to brighten up your bedroom. The main colour themes are bang-on-trend grey, mint, mustard and copper, with everything from essential cushions, blankets and tea towels, to the not so essential (but highly instagrammable) metallic candle holders and slogan signs. The first thing in my basket come September will definitely be the Earl Grey candle pot. I'm a sucker for anything tea related.

What takes your fancy from Primark's fall collection?


  1. I recently went into store and saw the Cross Cushion and Star Led Light and didn't get either but can't stop thinking about them! The homeware has come leaps and bounds!

    Chloe Mary Davis |

  2. ahh can't wait for these to hit stores especially the homeware :) that earl grey candle pot is looking very inviting :D <3

  3. There's so many beautiful things here that I'll be hunting down come Autumn but if I'm honest the teelight candle holders are perfect. Primark are really stepping up their homeware game don't you think?

    ox Lucy

  4. Primark have stepped up their game, wow their A/W collection all looks lovely! I've spotted a couple of bits I definitely will have to be picking up in the stores upon their release! x

    Toni x

  5. I love this post and primary has definitely got better at the moment

  6. Oh this is very unappropriately making me wish away the summer. I do love autumn, precisely for this reason - gorgeous fur, check skirts, burgundy, oh and the homeware looks incredible... perfect for snuggling up on a rainy autumn day with the duvet and netflix!
    Rosie x

  7. Cannot wait to see the Homeware selection! I wish my closest Primark stocked more of their Homeware products!

    Rebecca - RebeccaClaire'sBlog

  8. The shoes on the last photo look great! Primark seems to have quite a few goods products on store for the future, thanks for sharing!

    Julia xx
    Check out my last post here:

  9. This is all looks so gorgeous and I love how the clothes were displayed :) Really love the look of the fur gilet and the leopard print bag *swoon*
    Love Holly x

  10. Ooooh how exciting! Love sneak peaks. Liking the look of some of those shoes and bags :) And yes, the homeware is always amazing, I have to exercise self-restraint around it!

  11. oh my dear lord I am in love with everything. the earl grey mug, grid print duffle bag, leopard print duffle bag, Lime shows, every gilet....

  12. I spot a red pinafore/dungarees and I want it! As well as that cosy looking black coat. Ah I love autumn fashion so much! xx

  13. Everything looks great! I am pretty excited for the autumn fashion, to be honest.
    And I'll definitely be picking up that Earl Grey candle holder too. :)

  14. I much prefer Autumn/Winter fashion to Spring/Summer. I need all of those bags!

    Jenny | That Northern Gal

  15. This looks like such a gorgeous collection. I can't believe how amazing their homeware range is too! I'll definitely be rushing down to Primark come September!

    Katya | The Beauty Harbour

  16. I'm such a sucker for Primark homewear but those handbags look amazing too. I don't want to wish away the summer but come on A/W 15!!!!

    Gill  xx  EyelinerFlicks

  17. Oh my!! Everything looks so good and cozy! Arghh! Can Autumn come now?! haha! Can't wait! :)

    -Anna xoxo //

  18. Everything looks amazing! The homeware is just gorgeous, I love all of the copper detailing. X

    A Blonde Moment

  19. Oooh the home bits look so good!

    Ellé |

  20. Love the look of the homeware! Such gorgeous colours xx

    Ramblings of a Beauty Bird | Beauty Blog


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