My Hair Hero | Elasticizer Extreme

There are a whole lotta hair products out there that claim to deliver a whole lotta big promises, but only a handful that really do what they say on the tin (or bottle). And when it comes to really restoring dry damaged locks, there is actually only one product that does it for me. Meet my hair hero- the Philip Kingsley Elasticizer Extreme. I’ve been a huge fan of the original for years but as this one is stronger you can use less and keep it on for less time too so it’s much more practical. It’s a unique treatment as you unusually apply it before shampooing and it not only nourishes but delivers elasticity, bounce and shine. My poor ends have been dyed blonde for about three years now and I have incredibly crazy frizzy hair to start with that also takes a serious amount of heat (aren’t I lovely), so popping this on to damp ends just 20 or even 10 minutes before I step in the shower makes all the difference! What I’m left with after washing is hair that looks freshly trimmed in a transformed condition that is so much easier to style- it’s no wonder Audrey Hepburn was such a fan! Be warned this is heavy duty stuff so I wouldn’t take it near the roots and if you have fine or virgin hair I’d leave this well alone and opt for the original, but if you like me are forever buying bottles with phrases like ‘serious moisture’, ‘intense condition’ and ‘miracle restore’ on, then put your pennies together for this pricier purchase and I promise your new luscious locks with thank you.

What is your ultimate hair hero?